Momentum and Total Immersion on Weet-Bix Power Plays

It’s the gift that keeps on giving. My initial reaction to the Weet-Bix Power Plays augmented reality implementation caused quite a stir. Earlier this week I had a great talk with the companies behind the work: Gus from Momentum, and Boutrous from Total Immersion. Firstly, the main clarification: I said that the same thing could […]

Sanitarium Responds re Weet-Bix Powerplays

I’ve just had an enlightening discussion with Tanne Andrews, Brand Manager at Sanitarium. I called him to ask if he had anything to say about my dissection of the appalling PowerPlays website and the subsequent response on Twitter. My opinion on the website itself is clear and unchanged: it’s a shockingly poor implementation that appears […]