Don’t be a Social Media Streaker

I had a really interesting time on the panel for a PRiNZ Event last night. We were discussing the challenges and opportunities in social media for marketing and PR, and what PR professionals can do to participate. One could easily just laugh off the efforts of corporates and PR professionals trying to monetize social media. […]

Sanitarium Responds re Weet-Bix Powerplays

I’ve just had an enlightening discussion with Tanne Andrews, Brand Manager at Sanitarium. I called him to ask if he had anything to say about my dissection of the appalling PowerPlays website and the subsequent response on Twitter. My opinion on the website itself is clear and unchanged: it’s a shockingly poor implementation that appears […]