Android’s open approach allows OEMs to muck about with the UI and functionality, and the kings of muckings-about are HTC. They stick their indisputably sweet “Sense” UI over top of Android, and have just announced a brand new version of Sense, with a device and a website to back it up. The most interesting bit is perhaps HTCSense.com, a website that allows you to customise, contact, and access the content on their phones via the web.
But hey, don’t listen to me, here’s the Australian PR company telling you all about it (no idea if/when it will be available in New Zealand):
HTC UNVEILS HTC DESIRE HD WITH NEW HTC SENSE AND HTCSENSE.COM
Sydney, Australia – 27 October, 2010 – HTC Corporation, a global designer of smartphones, today unveiled a new HTC Sense experience with the new Android-based smartphone – HTC Desire HD. The HTC Desire HD will be available from early November 2010 exclusively on Vodafone and 3 mobile.
“The HTC Desire HD includes the new version of HTC Sense which introduces a number of key innovations including a series of connected services called HTCSense.com, that broadens a user’s mobile experience,” said Anthony Petts, Sales and Marketing Director ANZ, HTC Corporation. “The HTC Desire HD’s sleek unibody design offers a stunning visual experience and window to your news, friends, photos, favourite places, and video content. It’s perfect for those who want a great multimedia and web experience, interacting, connecting and sharing with friends.”
“The HTC Desire HD is one of the most highly anticipated Android smartphones this year, and will give customers an even simpler and more amazing experience,” said Ross Parker, General Manager Devices and Pricing, Vodafone. “Available to our Vodafone and 3 customers, we expect the HTC Desire HD, with its stunning features and multimedia performance, along with a competitive price point to be one of the hottest Android devices this Christmas.”
HTC Desire HD
The first smartphone to be powered by the new 1GHz Qualcomm 8255 Snapdragon processor, its bright 4.3” super LCD display, coupled with Dolby Mobile and SRS virtual sound, 720p HD video recording and an 8-megapixel camera with dual-flash, means the HTC Desire HD is designed for optimal enjoyment of outstanding multimedia content. Building on the unibody heritage of the HTC Legend, the HTC Desire HD is sculpted from a single block of solid aluminium and embodies the quality and innovation that HTC is known for. Busy professionals will also appreciate the new HTC Fast Boot feature that significantly cuts short the power-up sequence, allowing users to quickly respond to emails and calls the moment their planes touch down.
The new HTC Sense experience offers a variety of enhancements that improve how people capture, create, share and access multimedia content. Shoot videos in HD, edit photos using a host of fun camera effects, and then share photos and videos directly to YouTube or to your big screen TV via DLNA. The new HTC Locations offers a differentiated online mapping experience that delivers instant, on-demand mapping without download delays.
HTC Sense also includes a new integrated online e-reading experience that comprises an e-book store powered by Koboä and a mobile-optimised e-reader which allows users to highlight, annotate and quickly search for definitions or translate unfamiliar terms.
With the new HTCSense.com service, people can simply manage their mobile phone experience from their HTC phone or personal computer. For example, people can easily locate a missing phone by triggering the handset to ring loudly, even if it is set to silent, or to flag its location on a map. If the phone has been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send a message to the phone to arrange its return or even remotely wipe all personal data from it. HTCSense.com makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customise their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.
Availability and Pricing
HTC Desire HD will be available for $0 upfront on Vodafone’s $59 promo offer over 24 months (min total cost $1416)¹. The device will be available through Vodafone from early November and launch dates to follow soon on 3 mobile.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. For more information about HTC, please visit www.htc.com.
About Vodafone Hutchison Australia
Vodafone Hutchison Australia (VHA) is Australia’s fastest growing mobile provider, operating the Vodafone, 3, and Crazy Johns brands. Formed in June 2009 following a merger between Vodafone Australia and Hutchison 3G Australia, VHA provides mobile services to over 7.4 million customers in Australia. http://www.three.com.au & www.vodafone.com.au
¹: Approved customers only. Offer ends 25/11/2010 (unless extended). Offer available to new customers who sign up to a Vodafone $69 Contract Cap over 24 months. Minimum monthly spend is $59 for months 1-24. From month 25 onwards, if you remain on this Plan, minimum monthly spend is $69 per month. Early exit fee: $69 x months left on contract. Offer will be applied as a $10 credit to your Vodafone mobile bill each month for the first 24 months of your contract. $10 credit may be used towards included services only. Any charges for additional or excluded services will still apply. Not available with any other offer, not transferable and not redeemable for cash.”
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of their respective owners.[/quote]