What the hell is going on between Apple and Vodafone New Zealand? Apple’s announcements around the iPad and iPhone 4 launches have almost gone out of their way to ignore and alienate the local carrier.
With the global launches of the iPhone 3G and 3GS, Vodafone had plenty of time to announce the launch themselves, generating plenty of hype and marketing mojo in the process. The iPhone 4 comes out this Friday, and we’ve heard nary a peep from big red.
Today Apple deigned to put out a press release announcing the iPhone 4, devoid of any mention of Vodafone. Apparently you can buy an iPhone 4 direct from Apple or an “authorised reseller“. What gives?
Full release follows:
[quote]iPhone 4 Arrives in 17 More Countries This Friday
AUCKLAND, New Zealand – 27 July 2010 – Apple’s iPhone 4 will be available in 17 more countries this Friday, 30 July. iPhone 4 features FaceTime, which makes video calling as easy as one tap, Apple’s new Retina display, the highest resolution display ever built into a phone, resulting in stunning text, images and video, and a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world.
Beginning this Friday, customers can purchase iPhone 4 in New Zealand, Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, Singapore, Spain, Sweden and Switzerland. iPhone 4 will be available for purchase through Apple’s online store (www.apple.com/nz/store) and Apple Authorised Resellers (www.apple.com/nz/buy).
iPhone 4 also features a 5 megapixel camera with LED flash, HD 720p video recording, Apple’s A4 processor, a 3-axis gyro and up to 40 percent longer talk time.* iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which features Multitasking, Folders, enhanced Mail, deeper Enterprise support and Apple’s new iAd mobile advertising platform.
Pricing & Availability
iPhone 4 will be available for outright purchase for a recommended retail price starting from NZD$1,099 inc GST through Apple’s online store (www.apple.com/nz/store), and select Apple Authorised Resellers (www.apple.com/nz/buy). A new iPhone 3GS 8GB model will be available for outright purchase for just NZD$899 inc GST. iPhone 4 will roll out to many more countries later this year and Apple will announce availability and local pricing for these additional countries at a later date.
*Battery life depends on device settings, usage and other factors. Actual results vary.[/quote]