You’re a 10 year old child. You find a card in your packet of WeetBix with your favourite All Black on it, along with the promise of an amazing 3-D online interactive experience. “Just hold it in front of your webcam”, it says.
So you rush to your computer and type in the website address as instructed.
OK, so in order to show me a 3D image of a rugby player, you need – no demand, my name, my email address and my date of birth? Why exactly? At this point, if I were a 10 year old child, I’d probably be outside playing with something else. But no, I persevere. I want to see this miracle of technology, so I’ll hand over my information. I’m thinking it will be a lovely Flash based augmented reality display like GE’s Ecomagination display (note the lack of registration requirement).
What the heck? “You have to manually launch it”? What does that mean? I don’t know what this is, maybe I’ll ask my big brother how to fix it. Mum and Dad told me never to install anything off the internet in case the computer catches a virus and gets broken. Ah well, I’m so excited about my rugby card, I’ll try downloading it anyway.
“Appendix 1”? But this has nothing to do with my appendix!? What do they want with my appendix, and what happens if I choose to accept the terms in the License Agreement? Oh well, let’s do that anyway and push on. I really want to see Dan Carter in 3D!
OK now I’m scared. Maybe I have broken the computer? Is this what a virus looks like? Dad will be so angry with me. “You must accept this agreement”. OK then.
Look at that Firefox re-opened but back at my home page. I wonder if the install worked? Where is the WeetBix site? I guess I have to go back there again? And login again?
“Camera Selected”? OK then, why are you sitting there doing nothing if the camera is selected? Nothing’s happening. Oh I see, you want me to click the button that says “Camera Selected” to select my camera? Right. That’s understandable… or not.
Fire your marketing company and whoever created this abomination. You’ve been duped out of 1.3 million dollars by a bunch of scammers. Take a look around at some of the lovely, simple, Flash-based augmented reality viewers on the market. Everyone has Flash and it Just Works. You don’t need a bloated, ugly, crashy piece of third-party trash to do the job, and you don’t need my email address and date of birth either. Let me view the animations without logging on, then I might get excited and join up so I can show other people how many cool cards I have.
A bitterly disappointed 10 year old.