Just what would cause a company like Vodadone to completely withdraw a product from the market for 24hrs? Your guess is as good as mine. It’s obviously nothing technical. Vodafone is being tight lipped about the reasons behind the withdrawal.
One thing I do know: whoever ordered the takedown has never heard of the Streisand effect.
Then again, maybe they have? There wasn’t a lot of press coverage around the launch. Was this one giant publicity stunt to give the Magic a free boost?