Baiscally Microsoft highlighted the price difference between the 360 and a PS3 to a video game magazine. In beer.
“What would you purchase for £146…? (The price difference between an Xbox 360 and a PlayStation 3)”, asks the included Xbox 360-headed notice. “Well, for a start we thought you might like £146 worth of beer to kick start your weekend early.”
Of course haters and whiners will point out that you need a HD-DVD addon and a Live subscription to truly match the PS3, but that would take all the fun out of the stunt. And I debate the Live price anyway, because you can hardly call PS3’s online system comparable to Live.