Update: I was wrong. And I apologise.
It’s one thing to discuss computers in a general sense, but the glut of Apple related posts from Penny Arcade has me suspicious. Penny Arcade is a highly-trafficked site, with heaps of credibility, and a massive market that is traditionally Windows-centric (gamers). If I were wearing the cap of a marketing whore, I’d be throwing free hardware and hard cash at these guys to get them posting these sorts of posts.
I have no sortage of cynicism for modern marketing practices, and with advertising genes in my family, my antenna are twitching furiously. If you are heavily into conspiracies, you could even say that the earlier PA posts about the horrors of ‘guerilla marketing’ were a smokescreen: “Good gods people, we would never do this sort of thing, so if you ever suspect us of doing it, we’re not.”.
If the white shiny ones have managed to pull this off, then I congratulate them.
Update: It gets worse. Gabe/Mike seems to have copy-pasted some sick Apple marketing blurb into his latest post:
I never thought of myself as the sort of hipster that would appreciate the Apple experience. What I am though is a proud dad and it turns out that’s just as good. I’ve already burned a DVD of lil’ Gabe, created a slide show of his pictures and sent them off to the grandparents. After a day I had my own .Mac site made using iWeb and I was photocasting by Sunday.