Looks like Ricky Gervais (and Steve Merchant and Karl ‘I could eat a knob at night‘ Pilkington) are looking to commercialise on the success of their first series of podcasts. The second series is going to be a pay-for affair via Audible.com. The asking rate is $6.95 for ‘at least four’ episodes.
I’m guessing the majority of readers will be hitting Mininova for the non-DRM version, but the (debatably) Guiness-verified “world’s most popular podcast” might also be one of the most lucrative.
I can’t help but feel a little ripped off that these guys have ridden the podcast meme to get listeners from around the world, only to go commercial. I wonder if a ‘donate’ button would be a better option?