Robert Scoble has a long, rambling post about full-text RSS feeds, in which he dropped an interesting little fact:
[quote]
Click-to-pay advertising. You see all those Google ads all over the place? Chris Pirillo’s blog, for instance, has Google ads (so does Blog Herald). These sites only get paid if you actually click on the advertising. For instance, some of the words you click on can be worth up to $60 PER CLICK to Google and other advertising companies (like Mortgages).
[/quote]
Sixty bucks!? I’m in the wrong game entirely. I get the odd abberrant click that gets me something like $5, but the majority are around 10 to 50 cents. Maybe I should start a blog about mortgages. One $60 click a day would be quite a tidy little sideline. Still, in the current housing market where I live, you can’t go too far wrong paying for a mortgage rather than renting.
PPC is an interesting game, you should read up on Russell Beattie (http://www.russellbeattie.com/notebook/) and Jon Gales (mobiletracker.net) will make you cry that we did not jump on this sooner. Hopefully the bubble did not burst.
Oh yes a blog about mortgages! How scintillating!
My mortgage blog would probably go something like:
Week 1: Paid bank interest.
Week 2: Worried about increasing interest rates.
Week 3: Paid bank interest…
Or similarly:
Week 1: Get mortgage, buy house
Week 2: Have an extra baby
Week 3: Get more mortgage to enlarge house
Or similarly:
Week 1: Get mortgage, buy house
Week 2: Have an extra baby
Week 3: Get more mortgage to enlarge house
Week 4: Car breaks down; increase mortgage to buy station wagon