But nowhere is this need to unlearn more important than in today’s work world. We all know how hard it can be to let go of old rules, but now we have to be willing to cut them off more quickly than ever. Think of all the things you might have to unlearn, even in the course of a year:
- Unlearn what your target market is (because it just changed).
- Unlearn the way you advertise and market (because your market just got a lot smarter).
- Unlearn the way you approach your brand (because it’s no longer within your control).
Never more true in the world of software development. Today’s nifty new design technique is tomorrow’s anachronism.